Steve Woodruff brought to my attention an article that accuses drug reps of using “brainwashing” tactics to influence doctors, and that the pharma industry and the FDA are “victimizing” patients. This led to my comments on the reality of today’s healthcare environment, and how doctors are, in reality, as much in the role of businessmen [...]
Are Drug Reps Really Necessary?
By Dan Abshear One of the main functions of pharmaceutical representatives is to provide free samples to doctor’s offices presently instead of authentic persuasion, and these samples in themselves cost billions to the pharmaceutical industry. Arguably, samples are the most influential tool in influencing the prescribing habit of a health care provider. Let me be [...]